Authors: Chip Limeburner, Rilla Khaled
Presented Nov. 18, 2022 at the Themed Experience and Attractions Academic Symposium

Abstract
Though recent decades have witnessed an explosion in interactive theme park experiences, many examples continue to focus on just a handful of technologies. Seeking new avenues for design, this paper bridges a gap between theme park and video game literature to advocate a new understanding centred on the convergence of theme parks as embodied medium and video games as interactive medium at the intersection of iconically themed affordances. Two rides– Universal Studio’s The Amazing Adventures of Spider-Man and Disney’s Web Slingers: A Spider-Man Adventure– are used as case studies to examine such affordances as vehicles for immersion.